Multi-Outlet Sampling
Multi-Outlet Sampling
Driving Trial and Awareness Through Retail Touchpoints Across Singapore
To boost visibility and drive product trial of USA Calrose rice among everyday consumers for the USA Rice Federation, we partnered with importers to execute a series of coordinated in-store sampling activations across Singapore’s major supermarket chains.
The campaign was designed to directly engage shoppers at the point of purchase, supporting USA Rice’s broader regional goal of increasing export value and brand recognition through education and experience.
Retail Execution Across Multiple Outlets
- Weekly in-store sampling conducted with partner importers held over 10 outlets across Singapore.
- Trained brand ambassadors educated shoppers on USA Calrose rice quality, versatility, and U.S. origin.
Value-Added Shopper Engagement
- Developed unique tactics for each importer partner, creating shopper incentives to enrich the sampling experience including giveaways.
- These add-ons reinforced brand memorability and increased purchase intent on the spot.
Impact & Results
- 1,000+ shoppers engaged through live sampling and brand education
- 320+ packs of 5kg USA Calrose rice sold during the promotion period
- Strengthened USA Rice’s brand presence and shelf recognition in Singapore’s competitive rice category
